Heidi Swapp

Heidi Swapp is known in the craft industry for her innovative style, trend-setting product ideas, and her recognisable, fanciful handwriting.

Heidi describes scrapbooking as a “lifestyle” – it’s something in the forefront of her mind and she lives each day looking for stories and snippets to document. Her passion is capturing the memories and “sprinkling them with fabulous” in the form of glitter, color, ribbons, ruffles, flowers and bows!

Heidi’s signature style and commitment to the craft industry has inspired fans across the globe to tell their story and to “make pretty stuff” everyday!

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